Tecate has established a wide presence for itself in the boxing arena, sponsoring many of the biggest fighters and events. For Manny Pacquiao vs. Shane Mosley, they'll be offering an even heavier pour of promotion for the May 7th fight. As reported by Bill King of the Sports Business Journal, Tecate is putting together it's largest and farthest reaching retail promotion ever, centered on this fight.
The beer company will be putting out over 100,000 cases of commemorative cans of beer for Pacquiao vs. Mosley. That means well more than 1.2 million 24-ounce cans, featuring promotional images of the fight and the participants. The cans will be sold in retail locations in California and other western U.S. states, in addition to Texas and Illinois.
All told, they will be reaching roughly 20,000 stores, with a total of over 50,000 stores through other promotions that include the Pacquiao vs. Mosley fight, and the Cinco De Mayo holiday, which is one of its busiest and most successful periods. In the past, other promotions for fights have reached 10,000 stores with 80,000 cases.
Tecate will also be offering its typical Pay-Per-View rebate on the purchase of Pacquiao vs. Mosley in states where it's allowed. With appropriate purchase, a $25 rebate on the PPV price will be given.